How to Make a Logo for Your Website (Simple Guide for Beginners)

Standard website logo sizes Logo size not only refers to the width and height of the logo, but also to its shape and orientation. You need to make sure that your logo is versatile, scalable, and proportional so that you can use it on different platforms and places on your site. If you company is like mine, your first big graphic design project is your logo and a brand guide. Before you get into the basics of picking things like color and font, make sure you know what.

A rigid logo means if you hate it, you hate it! That does not work in design. Make Sure Your Logo Design Is Versatile. Being versatile goes a long way in making a logo design popular. If your logo is such that it looks great on posters, but horrible on coffee mugs, it will never achieve popularity. Your logo is a crucial component of your brand’s identity. You want it to not only look high quality but also to convey your brand’s identity and values. In this beginner’s guide, we will show you how to make a logo for your website. We’ll go through several different solutions, so you can pick the one that suits you best. To start, you activate your theme and go on a hunt for the area that allows you to upload your image. Most of the time you can find a tab on the lefthand side of your WordPress dashboard. Depending on if you choose a free theme, paid theme or a child theme, you can usually expect to locate the logo upload area in the Appearance of Settings tabs.

Do you want to make a logo for your website? Perhaps you can’t afford a professional designer, but you’re worried that your graphic design skills aren’t up to the task.

Your logo is a crucial component of your brand’s identity. You want it to not only look high quality but also to convey your brand’s identity and values.

In this beginner’s guide, we will show you how to make a logo for your website. We’ll go through several different solutions, so you can pick the one that suits you best.

Why You Need to Create a Logo for Your Website

Many people around the world can recognize big name brands from their logos. When you see the iconic Golden Arches of McDonald’s abroad, you instantly recognize it and know what will be on the menu there.

That’s the power of branding, and a logo plays the most important role in building that reputation.

Whether you’re creating a blog, making a website, or starting an online store, having a unique logo makes your brand look legitimate. It helps you build trust, recognition, and promote your business.

Often when users want to start working on an online business idea, they start by thinking of business names and go straight to designing logos.

But before you do that, you need to make sure that your brand name idea is not already registered by someone else. See our guide on how to check domain name availability.

Once you have ensured that your business name idea is available, make sure to go ahead and register your domain, so no one else takes it (trust us, this happens more often than you think).

After you have registered your domain name, you’re ready to start designing your logo. We have some excellent free logo maker tools for beginners.

Tips on Making a Custom Logo for Your Website

Creating a custom logo for your website requires some understanding of design. However, as a beginner, you can follow these best practices to make sure that your logo looks polished and professional.

• Keep your logo design simple and clean. This makes sure that your logo will look good even at a small size. Think how tiny the profile images are in your Facebook or Twitter feed.
• Use a transparent background for your logo. That way, you can put it anywhere, not just on a white area of your website.
• Get the highest quality file you can for your logo. You want it to look great at a large size or in print, too. You can copy it and make smaller versions for social media, blog posts, and website pages.
• Use your brand and website colors in your logo to help it harmonize with the rest of your website.

You can experiment with different logo styles and see what compliments your website / brand the best.

There are different types of logo designs commonly used by businesses. When making your own logo, you may want to experiment with some of these.

Wordmark Logo

A wordmark logo is a distinctive text-only logo. Your unique brand name set with specific fonts and colors can make an excellent logotype.

If you are making a custom logo for your website by yourself, this is a great option as it’s simple and straightforward.

Pictorial Mark Logo

A pictorial mark is usually a brand image using an illustration or icon to represent an organization. Famous examples of this kind of logo include Apple, Nike, Audi, and more.

Combination of Both

These type of logos are the most common ones you’ll see around. They combine words or letters presented in an iconic layout. Famous examples of such logos include Dell, Pizzahut, Doritos, and more.

Choosing the Right Style for Your Logo

If you are making your own logo, then you’ll need to be realistic about your design skills first. Using a wordmark might seem very simple, but it needs to be unique, so you can easily register your logo as a trademark if needed.

You can also draw an icon to be used as your logo. However, you’ll need strong design skills to come up with a unique idea for your brand image.

For our own brands, we use a combination of both wordmarks and icons. For example, our sister company OptinMonster’s logo has a mascot placed on a wordmark.

Let’s take a look at a few different ways to create professional-looking logos for your websites (without hiring a designer).

1. Making a Custom Logo Using Constant Contact

Constant Contact’s Logo Maker lets you come up with hundreds of different options for your logo. It’s completely free. You don’t need to pay to use it or to download your finished logo.

To begin, just click the ‘Create Your Free Logo’ button:

Next, type in your brand name. You can also add a slogan, if you want to.

You’ll see six sample logos to choose from.

What if you don’t like any of those logos? Just click the ‘More (6)’ button to see additional options. You can keep doing this as often as you want.

Once you’ve found a logo you like, click on it.

You’ll then see the logo editor. A great feature here is that you can check out variations of your logo down the right hand side of the screen.

If you prefer one of these variations, just click on it to load it into the editor.

You can use the ‘Name’ section of the editor to change the letter spacing, font size, and line height. If your logo has two or more words, then you can split it onto different lines using the ‘Multiline’ toggle.

Here’s our logo again, with a smaller font size and increased letter spacing.

To edit other aspects of your logo, click on the tabs down the right hand side. For instance, click on ‘Symbol’ to adjust the size and positioning of the logo’s symbol.

We thought that the layout of the logo would look good with a slogan, which we added under the ‘Slogan’ tab.

You can also adjust your logo’s colors using the editor. The logo maker will automatically create a color palette for you, and you’ll be shown different color variations to pick from.

If you want more, click ‘Explore color themes’ to choose different sets of color schemes.

Once you’re happy with your logo, click the ‘Preview’ button at the top of the screen. You’ll see how your logo could look on your website, on social media, and even on business cards, t-shirts, mugs, and more.

To close the preview, just click the X in the top bar. You can download your logo using the ‘Download’ button in the top right corner of your screen. It’s completely free.

You’ll get a .zip file with your logo in two different formats, PNG and SVG. You can scale up an SVG as large as you like without losing quality. We have instructions on how to add an SVG file in WordPress.

2. Making a Logo for Your Site Using Tailor Brands

Tailor Brands’ Logo Maker is easy and straightforward. It’s free to use, but note that you’ll need to pay to download your finished logo. The minimum you can pay is $9.99.

To begin, go to the Tailor Brands logo maker and type in the name of your company. Then, click the ‘Design!’ button.

You’ll be prompted to enter your industry and (optionally) a short description of your company. We went with ‘Human Resources’ here.

Next, you can choose what type of logo you want. You can only select one option, though you can always restart the logo maker again if you want to try out other possibilities.

If you select ‘Icon Based’ here, you’ll be prompted on the next screen to choose an icon. The selection shown to you will depend on your industry, but you can change this using the search box.

Once you’ve found an icon you like, click on it and then click ‘Next’.

You’ll then be prompted to choose your preferred image out of a series of different font examples. If you chose to create a name based or initial based logo, this is the step you’ll come to first.

Just click on whichever font you prefer each time. Once you’ve completed this process, you’ll see a short animation while your logo is being created.

Next, you’ll be able to see your logo. You can click ‘Love it’ to be taken to the pricing plans, ‘Customize’ to start editing it, or you can scroll down on the right hand side for more logo options.

If you choose to customize your logo, you can choose from different styles, fonts, layouts, and more. You can also switch the icon you picked earlier for a different one.

We decided to switch the layout of our logo, so the image was on the left of the text:

We also changed the color palette so that the logo was a purplish blue:

Once you’re happy with your logo, you can click the ‘Finish’ button.

You’ll then be taken to the pricing page and presented with a number of different pricing plans.

These plans give you access not just to your logo but also to graphic design and website creation tools. They could be a good option if you want access to things like stock photos.

If you just want the logo, click the ‘1 Month’ tab then select the ‘Basic’ plan. You only need to make one payment for your logo to be yours to keep. You can cancel the plan straight after that.

3. Making a Custom Logo for Your Website Using Looka

Looka is a quick and easy online graphic design tool that allows you to make a logo without any design skills. It was formerly known as Logojoy.

Like Tailor Brands, Looka’s tool is free to use, but you’ll need to pay to download your logo. Prices start from $20.

To get started, simply visit the Looka website and enter your company name in the search box.

Next, you need to select your business type.

Click the ‘Continue’ button to move towards the next step.

You’ll be prompted to create an account or sign in through Twitter, Facebook, or Google.

You’ll then seen a number of logos that have been automatically generated for you.

If none of the logos are quite right, try choosing colors and symbols that you want to try.

The new designs that use these options will appear at the bottom of the list. Looka will give you a ‘See your changes’ button that you can use to jump straight to them.

Once you’re happy with one of the logos, simply run your cursor over it and click ‘Customize’ to go straight to the logo editor.

Using the drag and drop logo editor, you can adjust the font size, choose a transparent background, change the font family, add or change your icon, and more.

Feel free to edit the design as much as you like and share it with colleagues for a second opinion. Once you are satisfied, click on the ‘Buy’ button in the top right corner to purchase and download your logo.

Note that if you want a transparent version of your logo, you’ll need to pay $65 for the Premium plan.

4. Creating a Custom Logo using Hatchful by Shopify

Shopify is a popular eCommerce platform. They also offer a free logo maker tool called Hatchful. This allows you to easily create beautiful logos for your website without any design skills.

First, you need to visit Shopify’s Hatchful page and click on the ‘Get Started’ button.

Next, you need to choose your business type. If you cannot find an exact match then simply use the closest possible match.

After that, Hatchful will ask you to choose a visual style for your logo. You need to select a style that matches your business website’s style, look, and industry.

Next, enter your business name and a slogan (optional).

After that, you will be asked to select where you plan to use the logo. Select the ‘Online store or website’ option to continue.

Finally, the wizard will analyze your answers and show you several logo samples to choose from. You can select any of these logos to further edit.

This will launch a simple logo editor where you will see a live preview of your logo with editing tools on the left column. You can edit the text, add an icon, add symbols, and change the background.

Once you are satisfied with your design, you can click the ‘Next’ button to download your logo files.

You’ll be asked to create a free account, and your logo files will be sent to your email address. The zip file will include not just your logo but a favicon or site icon, and cover images for your social media profiles.

5. How to Make a Logo for Your Website using Canva

Canva is a popular free online graphic design tool. It comes with easy to use tools that allow you to create images for your website.

The basic Canva account is free and gives you access to dozens of ready-made templates for all sorts of graphics.

To get the full power of Canva for creating your logo, you may want to sign up for a Pro account. This lets you upload your own fonts, set your brand colors, and more.

After creating your account, type ‘Logo’ in the search box.

Canva will now load their drag and drop editing interface with several logo templates to choose from. Just pick a template to get started.

After that, you can point and click on any item in the template to edit it. You can rotate, resize, crop, and delete items.

You can also add more text, icons, shapes, patterns, and backgrounds to your design from the left column. Remember, though, that your logo is likely to look best if you keep it simple.

We recommend spending some time trying out different templates and play around with the design tools. Keep working on your design until you are satisfied with it.

Once you are finished click on the ‘Download’ button to save the image to your computer.

Choose the high-quality PNG format to download a transparent image. You can now use the logo on your website.

6. Hiring Someone to Make Your Website Logo

The online logo maker tools we’ve covered are made specifically for beginners to easily create a logo for their website. You can create a simple and elegant logo using these tools, but they are still limited in design choices.

If you can afford it, the best option is to hire an expert graphic designer to make a logo for your website. There are several places where you can find freelance designers.

You can use any of the popular online job marketplaces to hire a logo designer.

There are thousands of people offering graphic design services on these websites. How do you pick the right person for the job?

Sticking to these best practices can help you find the perfect candidate to make a logo for your business.

• Look for ratings, reviews, and the number of completed jobs on the designer’s profile. These are good indications of quality services provided to previous customers.
• Give a detailed brief to the designer about your specific design requirements.
• Set your own price for the logo, but keep in mind that a unique and creative design will cost more than a generic logo.
• Make sure that you get the original source files in vector file format. This will allow you to later resize or reuse your logo in other places like business cards, posters, t-shirts and more.

We hope this article helped you learn how to make a logo for your website. You may also want to see our guide on how to create a free business email address and how much does it cost to build a website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Considering that you are reading this post, you are probably researching what you should know for your upcoming logo. You also probably understand how significant the logo is for any business, so this is a great move. Unlike many others, that are just writing down their business name in a fancy font as the final result, you need to know and do more when it comes to your logo.

Your logo must be as unique and as meaningful as you can make it. Those two things are the most important aspects of your logo.

It needs to convey the right message to your visitors. Namely, they should be able to get what you can do for them, and how you can help them improve their everyday lives.

Think of Google, or Twitter. You are probably remembering the bright-colored letters or a white bird on a blue background. That is the power of a good logo, and it can be same for yours, too. As with these two examples – you don’t need anything fancy, you need something that is unique and easy to remember so that it can get the same recognition in a couple of years through some effective marketing. Its importance is obvious and many professionals resort to logo design companies to guide them in gaining online recognition.

Creating, and after all, choosing the perfect logo is not going to be easy, so don’t get overly excited. “Just make it unique and memorable” sounds like a piece of effective advice, until you get started with it. You will hate the first draft, probably the second one, too. The design you get from someone else is going to be “hideous”.

The most important thing here is not to worry. You’ll get there. And here are some quick tips on how to create a Logo that will bring you great results. These should help you get started.

Create Your Logo – Tips and Tricks

1. Get as precise as possible

Take your time to consider the message that you would like to convey. What is in the core of your business? Do you strive for stability, or is your business more flowy and artistic? Answering these questions will get you some basic insight into what you need your logo to represent.

From there, you might look up to the big guys.

Find successful logos in your niche. Take a long, hard look at them. What colors and shapes are they using? This will give you some basic ideas on what you would need for your logo.

2. The Double Entendre Style

The Double Entendre Logo is a mouthful but is actually the most common type of logo out there. Also known as a combined logo, it includes two designs – both the fancy font and the graphic. These can rarely fail, as they don’t leave as much room for misinterpretation as other, either/or types of logo.

It is also rather convenient to have this kind of logo when starting out. You want your name to be remembered, too. By presenting them both within your logo, you leave more for your future customers to remember. It is also useful when it comes to marketing, as you can further select both or just one aspect for your printed materials.

Check out the logo in the image below. It does full justice to the brand by combining both things, visual representation of both pencil and a box, while still having the name spelled out.

3. Colors Are Important

Every color has a different effect on a human psyche, so you should pay close attention to your use of colors in your logo. Colors are not only for making it “pretty”, but they are also conveying a message about your business on a deeper level.

For example, the color of green represents vitality, growth, health, etc, so it is usually the best pick for grocery stores, restaurants, and any food-related business. Would you eat something that looks too black? No? Yeah, then probably picking a black logo for your food business is not going to evoke the feeling you need it to.

4. Know Your Typography

Just like colors, the next thing to pay close attention to is the font. Why? Because your choice of letters does the same as your choice of colors – it conveys a message on a deeper level.

For example, big block letters represent stability, sturdiness, and trust. No wonder that many banks rely on this kind of typography, as they are, in essence, subtly convincing you that your money is safe with them. If you compare such a logo to the one of Disney, which takes you into a fairyland with its cursive font, it is easy to see how the right font can convey a message.

It should also be easy to understand, mind you. For example, just by taking one look at the image below, you know that the brand has something to do with kids. That’s the power of right typography.

5. Consider The Symmetry

We’ve only named two so far, but you can tell already: a good logo is a combination of a lot of factors. Symmetry and proportion of the design shouldn’t be neglected either. After all, your logo should be visually appealing, and must not give away anything that is “off”. A good symmetry in a logo will have customers feel you know what you are doing.

6. Shrink And Expand

“Can you make my logo bigger?”. While designers and developers hate this sentence, it actually bears a lot of truth. The logo should look good as good on a matchbox, as it would on a billboard. You don’t want it all blurry when shrunk, or distorted when expanded. It needs to look good wherever your customers can see it.

Current Design Trends

Still scratching your head on the best logo? Here are some current trends that you can take advantage of to get the idea for creating the one for your business.

1. Overlapping

Overlapping is the thing you see nowadays everywhere, and for a good reason. PayPal is the perfect example of an “overlapping logo”. It looks nice, first of all, but it also adds depth to the design. Still, the key to good overlapping is not to overdo it. You should keep in mind that simplicity is what you should strive for, in the end. Can you think of any super-complex logo right off the bat? Our point exactly.

2. Trick the Eye

Visual trickery can be a good thing to use in your logo, provided that, once again, it conveys your message properly. It will have your customers think “Oh, I get it now, cool!”, and it will help you become more memorable.

According to Shelby Jorday, it is a cool way to disrupt what is considered acceptable in logo designs. If your business is a bit edgy, and you target people that like to color outside the lines, then go for this kind of design.

3. Minimal

As said before, simplicity is usually the key to a memorable logo. However, it is not as simple to get a minimalistic logo, as you don’t have a lot to work with. Conveying your message while being so limited can prove tricky, but it is not unreasonable to assume that once you get it right, it will perform much better than one-too-many-things kind of logo.

4. New Age Geometry

Speaking of minimalism, the good route to go is by using geometric art as a part of your logo. Geometric design has been the part of architecture and monuments for a very long time now, making this kind of design easy to remember. It can also be a perfect way to depict the precision and attention to detail of your company as well!

No Designing Skills? Use a Logo Creator

Using a logo creator is probably the quickest and cheapest road to getting a logo. By quickest, we mean that you don’t need to dedicate hours to learning about design and mastering Photoshop. Cheapest stands for the offers you will get from designers applying to create you a logo. Try not to faint when you see the prices!

So, here are three free logo creators to get you set up.

1. Free Logo Maker

The free logo maker site can get you a logo in seconds, and you don’t actually have to design anything yourself if you don’t want to. All you need to do is to type your business name on the site. You should also write down the tagline and hit the next button.

As a next step, you can give a little more information about your business, to get the most accurate logo. Write down things like the niche your business is in, and about your work. The site will do the rest: it will ask you to choose the logotype and offer you options to choose from. Your work is done, all you have to do now is use it wherever you need it.

How To Make The Perfect Logo For Your Website Free

2. Logojoy

Logojoy is another site that you might want to check out.

The process is similar here to what we described for the first one: You will be asked your business type, logo style, color scheme, symbols, and anything you’d prefer in your logo. The site takes it from there and presents you with several options to choose from.

3. Free Logo Design

Free Logo Design is another similar website that will create the logos and offer you multiple logo options to choose from. Again, of course, based on the information that you provide the site with.

So, how do I get the logo?

How To Make The Perfect Logo For Your Website Page

Apart from these logo builders, you can also rely on a good designer to take care of your logo. Or, you can dive in, read up, and attempt a DIY solution. Whatever you decide, keep in mind: Your logo says a thousand words about your business. So do not rush to create it just for the sake of having one, but take your time and create one that will represent your business in the best way possible.